BITTE KAI RAND is an international fashion brand with a rich history in Scandinavian design.
The brand has a curious approach to the western world's fast pace, and is recognized for its unique style based on the design concept, quality, functionality and comfort.
Fashion and design is meant to inspire and free you not control you, which is the essence in BITTE KAI RAND’s design philosophy: ‘A feeling to wear’.
BITTE KAI RAND needed their retail packaging to give room for bold colours and playful patterns. This is why the packaging is designed entirely in black and white.
